Are All Accounts now Privileged? A Guide to Modern IAM
Simon Moffatt, CEO & Founder, The Cyber Hut,

“The future is already here — it’s just not evenly distributed” is an often, and sometimes mis-, quoted statement by William Gibson. Viewed exclusively through the lens of technology, it can be used to see both the problems of tomorrow and their potential solutions.
Why is that relevant when it comes to identity and access management?
Evolution of IAM platforms
Identity has evolved significantly over the past decade. The origins of IAM were within the workforce B2E space, where productivity, employee efficiency and cost control were often the main drivers for adoption. High risk was identified and managed via standard risk management frameworks such as ISO 27001/2 or NIST RMF. This often resulted in controls such as multi-factor authentication, automated processes for the joiner–mover–leaver workflows, perhaps the use of role-based access control, and the treatment of shared or powerful privileged service accounts with vaulting and monitoring controls. Essentially, controls that were not evenly distributed across the more modern enterprise. They were selective — and at the time, probably quite correctly so.
The tools and products delivering these identity controls were often specialist in nature, siloed in their deployment, and focused on targeted identities, applications or scenarios. While this provided some point protection, the identity landscape evolved rapidly — to include not only different identity types (consumers, partners, devices, workloads) but also how risk and threat intelligence needed to be integrated to support more agile and adaptive approaches to security such as Zero Trust. Products with such limited adoption and focus could no longer provide either a reduced risk posture or a return on investment for the future landscape.
PAM requirements
Let us take a step back and focus an example specifically on privileged access management. The standard requirements here are typically features such as password vaulting and rotation, especially for shared accounts; session monitoring, providing a way to proactively and retrospectively analyse the behaviour of users at a point in time; the use of multi-factor authentication during privileged credential issuance; and the use of risk analysis, probably based on device, location and activity data.
The coverage and selection of PAM-based solutions was often restricted to system accounts, shared accounts or administrative accounts. The issue today, of course, is that privilege abuse and escalation can occur for any identity within the estate, requiring a change in mindset not just from a risk perspective but from a controls countermeasure view too.
Hackers typically log in, they do not break in — and once in, they are often able to either reuse existing (and correctly assigned) permissions or seek to elevate, either on a single account or using multiple accounts in a distributed fashion: the classic create-an-operation-with-one-account-and-remove-with-another, to avoid suspicious behaviour flags.
Applying PAM to different identity types
So not only do organisations need to see the concept of every user potentially being a “privileged user”, they also need to do so with a broader lens — across an array of new identity types. Employees, contractors, business partner accounts, workload identities and services, devices, and identities working within the operational technology (OT) and industrial control system (ICS) sectors too.
Not only have we seen a broader array of identity types; the assets and transactions those identities access and complete have also increased. From a standard B2E ecosystem that was often on-premises, highly controlled and understood, to one containing hybrid cloud components, SaaS, customer applications, industrial equipment, files, data and APIs — which reduces visibility and centralisation of control.
Drivers: increased identity risk
As the array of identities and assets being accessed has broadened, so too has the risk associated with identity. The IAM infrastructure has become a new attack surface: it is often distributed, siloed, and lacking visibility and response capabilities. It is perhaps as easy for an adversary to steal a web cookie as it is to attempt to socially engineer an end user for their login details. It is possibly easier to chain together three “standard” user accounts to complete a more complex transaction. It is possibly easier to leverage a weakness in a third-party mobile application in order to steal an access token for impersonation. The IAM attack surface contains a broader array of entry points, as identity is now so foundational to both security and business success.
Benefits: security and business performance
But applying a higher set of security controls to the entire IAM landscape is not just about reducing risk. Providing a more agile and adaptive set of identity security capabilities allows the business to be successful in a range of different ways.
Improved data sharing and collaboration helps solve business problems faster. Providing access in a more just-in-time and responsive way can reduce the time to market for new services and projects. Opening up access to trusted third parties can help launch new applications quicker.
In summary
The identity and access management landscape has changed hugely over the past five years. Not only has IAM become the foundation for agile security concepts such as Zero Trust; it can also enable customer engagement and increase revenue, modernise operational technology and ICS environments, and empower the next generation of smart cities and automation. Unfortunately, this too can bring risk.
Siloed solutions for PAM, MFA and access management are no longer able to cope with the array of identities and assets being protected. It is important to consider applying what were once specialist and futurist technologies and controls to the entire spectrum of the IAM landscape.
Source: “The future is already here — it’s just not evenly distributed”.
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